Changing the world through digital media
Can your customers find you online? Surprisingly, the answer is "no" for a large majority of businesses. Get up and running online with Search Engine Optimization, Paid Advertising, Social Media, Social Networking, and a host of other web 2.0 technology.... Read More
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In the world of digital media and the internet, you might not think that there is much room for print design, but people still need print materials like pamphlets, and product packaging/labels. Branding in print materials is still a pivotal element of successful co... Read More
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Video has become one of the most popular methods of online and web communication. In fact, it has become so popular that if you are not creating and sharing video as a business you may be missing out on a lot of opportunities to reach customers online. Even thou... Read More
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If you don't have a modern and effective web presence for your business, you are most likely way behind the competition. A main online point of contact and website to showcase your business is essential to create strong branding and solidify your professionalism in... Read More
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Effective landing pages and lead capture page design can be one of the most pivotal and crucial aspects of a marketing campaign. Designs that convert and generate revenue are a must. Many businesses start with horrible designs and end up wasting large amounts of ti... Read More
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I love digital media;It's true. My professional work reflects my passion for digital media and communications through the high quality products that I produce and de... Read More
Latest happenings from my blog
If you own a business and have a website, you should be leveraging online PR tactics. Your customers are online right now. In fact, they’re online and they’re talking about you. If you don’t have an active online PR program, you’re going to lose out!
Check out my video “5 Reasons Why You MUST Use Internet PR“!
I’ve been using the professional social networking website LinkedIn quite a lot lately, and have gotten some success. My focus has been on building up my network and finding jobs through my connections built through LinkedIn. I’ve learned a few things through monitoring the results of a few key actions.
The first thing that I would recommend doing is having your profile 100% complete. Having your job history, experience, and education background are key. Another feature that I have found to be very useful is the “skills” section. I work in SEO and the “skills” section is basically an opportunity to add relevant “keywords”. The more relevant and targeted keywords that you add to your site, the better. This will help you show up more in searches performed on LinkedIn, as well as search engine results.
The second thing that I have focused on is building up my connections. Specifically, I have utilized the “people you may know” tab in the add connections section. Strategically working through your current connections to build up your network is one of the biggest sources of profile views that I have found.
These are just a few examples of things that have worked well for me. I am constantly trying to improve the effectiveness of my social networking and I welcome any pointers or tips that you would like to share with me!
So I should be blogging more, right? Exactly. I have kind of neglected my blog on my own website. But don’t worry, I’ve been using FB, Twitter, and LinkedIn. I should be blogging more though. Especially since I claim to be a digital media and marketing guru. Right? Maybe.
I’m going to actually say that the answer is “yes.” I should be using ALL available channels that I can to reach out to the community. With the overwhelming amount of communication channels available out there that can aggregate and distribute media, I should be utilizing each one.
I finally signed up for a personal Hootsuite account! I’ve used the service to manage client feeds and social media, but not my own. So now I’m on the band wagon.
Expect to see a lot more coming your way. From EVERY channel possible, so WATCH OUT!! 